Milayi Chai
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Community Health Event
2. Celebrity Spokesperson
To help more people learn about a healthcare service, two great ideas are holding a community health event and getting a celebrity spokesperson. Each idea can create positive media coverage and make the healthcare service known in the community.
One way to gain attention is by hosting a "Free Screening Day" where people can get basic health tests, like checking blood pressure, blood sugar, or cholesterol levels, for free. This event could be held at a local community center or town hall. Inviting local newspapers and TV stations to cover the event and sending out press releases in advance will help spread the word about this free service. The main reason this is a good idea is that it makes healthcare easier to access. Many people in the community may want health screenings but can’t always afford them. Offering free tests helps people stay healthy and shows that the healthcare provider cares about the community. Media coverage will help build a positive image of the healthcare service and get people talking about the importance of checking their health.
"Community health events and trusted voices can do more than spread awareness, they build trust, show care, and inspire action for better well-being."
Another way to reach people is by asking a celebrity to represent the healthcare service. This could be a famous person who has talked about health issues or a retired athlete known for staying healthy. The celebrity could tour the facility, meet with patients, and do interviews about why good health is important. A press release and media tour would help get the message out through radio shows, local news, and health programs. This approach is powerful because people pay attention to celebrities and often trust them. If a well-known person endorses the healthcare service, it helps build trust with the public. Choosing a celebrity with a real interest in health will help the audience connect with the healthcare service. This way, more people hear about the service and feel that it’s a place they can trust.