Milayi Chai
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase could include a discussion on:
- Metrics
-Contingency
Evaluating the success of a marketing plan is essential to understanding what works and what needs improvement. To measure success, I would track key metrics like customer feedback, social media engagement, and patient volume. Surveys could ask customers about their experience and how they learned about our services. Tracking tools like Google Analytics would show website traffic, while social media platforms like TikTok and Instagram provide insights into likes, shares, and comments. Measuring how many new and returning patients we see would also help determine the campaign's impact.
Planning for unexpected challenges is just as important as tracking success. If the campaign is not performing as expected, I will monitor the data closely and adjust the tactics. For example, if TikTok ads are not generating enough interest, I could switch to Instagram or Facebook ads. Keeping part of the budget flexible for emergencies or sudden changes ensures we have resources to address challenges like a sudden change in healthcare trends or new regulations. Being ready to adapt keeps the campaign on track.
"Success in marketing isn’t just about creating plans, it’s about learning from what works, adapting to what doesn’t, and always staying connected to your audience’s needs"
Reflecting on the results is a key part of improving future marketing plans. Analyzing what went well and what didn’t helps make better decisions next time. Regular check-ins during the campaign ensure any problems are fixed quickly. With a clear plan for tracking results and handling unexpected changes, the marketing strategy can stay strong and effective.