Milayi Chai
Fall 2024
Mission Statement
"At Counseling and Psychological Services (CAPS), our mission is to help IU Indianapolis students by providing mental health care, building emotional strength, and offering support for stress, anxiety, and personal challenges. We aim to create a healthier, balanced student community through personalized care and wellness programs."
Questions Considered
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
This mission statement is effective because it clearly explains what CAPS offers—mental health care and emotional resilience training—while focusing on the target audience, IU Indianapolis students. It demonstrates the organization’s commitment to promoting student well-being through personalized care and wellness programs. Also, it aligns with the overall goal of supporting student health and development, as Berkowitz (2022) highlighted, which emphasizes the importance of outlining services, target markets, and goals in a mission statement.
From this mission statement, students should feel confident that CAPS is a trustworthy and approachable resource for mental health care. They should feel supported and reassured that CAPS is focused on helping them manage stress and personal challenges. By emphasizing both individual care and wellness programs, the mission statement helps students feel understood, supported, and empowered to take control of their mental health.