Milayi Chai
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
"At Counseling and Psychological Services (CAPS), our mission is to help IU Indianapolis students by providing mental health care, building emotional strength, and offering support for stress, anxiety, and personal challenges. We aim to create a healthier, balanced student community through personalized care and wellness programs."
CAPS offers helpful mental health services like counseling and wellness programs for IU Indianapolis students. Its strengths include trained staff and a focus on student well-being, but challenges like limited staff, low budgets, and stigma can reduce use.
Opportunities include growing mental health awareness and using telehealth tools to reach more students. However, competition from online platforms and financial struggles for students are threats.
By building on its strengths and addressing weaknesses, CAPS can improve its programs and better support students.