Milayi Chai
Fall 2024
Objectives + Strategies + Tactics
Feel free to use this text section for the discussion and the table below to display your objectives, strategies, and tactics.
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Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Objective 1
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Goal: Keep 15% more patients coming back by June 30, 2024.
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Plan: Start a follow-up program where we check in with patients regularly, ask them for feedback on their experience, and offer rewards for staying with us. This will help encourage them to keep using our healthcare services.
Strategy 1
Make Patients Want to Come Back
Tactics:
1. Create a Patient Rewards Program: Give discounts or special services to patients who come back to encourage them to return.
2. Ask Patients How We’re Doing: Use online surveys or phone calls to ask patients about their experience, showing them we care about what they think.
Objective 2
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Goal: Increase website visits by 30% by September 30, 2024.
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Plan: Begin a content campaign with helpful blog posts, stories from other patients, and healthcare tips. Share these on social media to attract more visitors to our website.
Strategy 2
Get More People to Visit Our Website
Tactics:
1. Make Fun and Shareable Content: Create interesting blog posts and videos that people want to share with their friends.
2. Use SEO to Help People Find Us: Use important words in our blog posts so that they show up when people search for health information online.
Objective 3
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Goal: Boost social media engagement by 40% by December 31, 2024.
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Plan: Post fun and useful content, like live Q&A sessions with doctors, health-related polls, and infographics, to encourage patients and followers to interact more with our posts.
Strategy 3
Get People to Talk to Us on Social Media
Tactics:
1. Hold Live Q&A Sessions: Set up regular times on Facebook or Instagram where patients can ask questions directly to doctors.
2. Run Fun Polls and Contests: Create polls about health topics and have contests where people can win prizes for joining in.